“Meaning is in the mind”
My mission is to create meaningful experiences for people, whether they are customers, clients, colleagues, or students. I believe that real value comes from putting human values in the center of designing products, services and environments.
I am a lecturer at the School of Communication, Media and Information Technology of Rotterdam University of Applied Sciences, and independent consultant.
As lecturer I teach how emerging technologies and media can be used in designing meaningful (brand) experiences. I’ve developed and coordinate the minors Experience Branding and Urban Interaction Design. I’ve initiated curriculum innovations such as an Honours Programme for our students in order to coach our talent to the highest extent.
As researcher Smart and Inclusive Society at Knowledge Center Creating010, my topic of interest is how to design for meaningful technology, in particular Meaningful Urban Design. I am co-founder of Rotterdam Open Data and I initiated the Rotterdam IoT Days (2013 – now), the Rotterdam Service Jam (2011 – 2013) and Rotterdam GovJam (2014 – now). I am establishing my PhD at Delft University with my research “Designing for Meaningful Technology”.